We conduct targeted and elite communications to change minds and set the agenda
After evidence emerged that Gibson Guitar had illegally imported rare rosewood and ebony species from Madagascar, the company’s CEO launched an intense media campaign to undermine support for the Lacey Act.
Days before a scheduled vote in the House of Representatives, support for the proposed legislation collapsed. Within weeks, Gibson settled its case with the Justice Department.
In partnership with Girl Scouts around the country led by 15 year old Madison Vorva and Rhiannon Tomtishen of Ann Arbor, Michigan, Climate Advisers developed a public education campaign about the presence of palm oil in Girl Scout cookies.
Following this effort, Girl Scouts USA and Kellogg’s have both committed to using only Roundtable on Sustainable Palm Oil certified oil by 2015. While we are working to improve these standards and accelerate the dates, they do represent significant progress.