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Climate Advisers had been waiting for this kind of opportunity. Because we had already conducted a strategic analysis of the palm oil sector with several large funders, we had identified Wilmar as the key bottleneck that could impact the entire industry: as the trader of 45% of the world’s palm oil, they could have a uniquely powerful impact up and down the supply chain if they could clean up their act and stop creating a market for products of deforestation.
Wilmar responded almost immediately. They announced a new commitment to end sourcing from companies involved in forest burning. But they did more than that – their CEO Kuok Khoon Hong contacted Climate Advisers directly, and we seized the chance to work on transforming Wilmar’s supply chain. We launched intensive direct negotiations with Kuok and his team in Singapore.